“iF Design Award 2020 x 4”
  1
  —
  OCD
  2020年，
  雖疫情當(dāng)前，但我們我們堅(jiān)信，
  終會(huì)等到春暖花開，山河無恙，
  2020年，
  OCD甲古文創(chuàng)意喜報(bào)頻傳，鼓舞人心。
  ——
  甲古文創(chuàng)意在2020年迎來開門紅
  斬獲四項(xiàng)德國(guó)iF設(shè)計(jì)大獎(jiǎng)
  iF Design Award
  iF設(shè)計(jì)獎(jiǎng)，簡(jiǎn)稱“iF”，創(chuàng)立于1953年，該獎(jiǎng)是由德國(guó)歷史最悠久的工業(yè)設(shè)計(jì)機(jī)構(gòu)-——漢諾威工業(yè)設(shè)計(jì)論壇(iF Industrie Forum Design)每年定期舉辦的。它以“獨(dú)立、嚴(yán)謹(jǐn)、可靠”的評(píng)獎(jiǎng)理念聞名于世，旨在提升大眾對(duì)于設(shè)計(jì)的認(rèn)知，被譽(yù)為國(guó)際工業(yè)設(shè)計(jì)的“金像獎(jiǎng)”。目前是和德國(guó)RedDot(紅點(diǎn))設(shè)計(jì)大獎(jiǎng)齊名的國(guó)際性設(shè)計(jì)獎(jiǎng)項(xiàng)，是世界上知名設(shè)計(jì)競(jìng)賽中最有影響的競(jìng)賽之一。
  這場(chǎng)iF獨(dú)有的國(guó)際設(shè)計(jì)盛會(huì)的舉辦地點(diǎn)即位于漢堡港中區(qū)、占地6,000平方米的倉庫“Schuppen 52”，其悠久的歷史背景可以追溯至德意志帝國(guó)時(shí)代。
  在這里，舉凡評(píng)選中的產(chǎn)品設(shè)計(jì)、傳達(dá)設(shè)計(jì)、包裝設(shè)計(jì)、服務(wù)設(shè)計(jì)、建筑和室內(nèi)設(shè)計(jì)以及專業(yè)概念領(lǐng)域的參賽作品，皆能良好且完整地呈現(xiàn)細(xì)節(jié)供評(píng)審審視。
  OCD x IF Design Award
  1
  WISEMAN BEER
  獨(dú)特性：瓶身上用了一個(gè)立體的形象，產(chǎn)品信息全部濃縮在瓶頸，整體給人一種簡(jiǎn)潔大方的視覺沖擊。區(qū)別于常見的啤酒包裝。
  The first significant aspect of this design is the unique effect.The bottle of the design applies a three-dimensional image.The bottleneck of the design reveals the product information.The visual result of the design brings out a simple and generous impact.
  藝術(shù)性：為了讓產(chǎn)品與消費(fèi)者產(chǎn)生共鳴，在視覺表現(xiàn)上用了一個(gè)怪誕、輕松的形象，拉近產(chǎn)品與消費(fèi)者的距離，加上瓶身上的浮雕設(shè)計(jì)，使產(chǎn)品看起來更像是件藝術(shù)品。
  Another significant aspect of this design is the artistic effect.In order to create a relationship between consumer and the product,the design applies a grotesque and lively image.The relief design on the bottle leads the whole product to seem like an artwork.
  2
  迎駕貢酒
  Yingjiagong Baijiu
  迎駕貢酒廠地處北緯的大別山腹地，酒廠周邊環(huán)繞著大片竹林給酒廠帶來了天然的釀酒環(huán)境，環(huán)境宜人，冷熱適中，雨量充沛，常年云霧繚繞山林間，呈現(xiàn)出的中國(guó)山水畫意境，給設(shè)計(jì)帶來了極大的震撼和靈感。我們提煉出中國(guó)山水畫的意境，將山脈3D立體還原在于瓶中。
  The distillery of Yingjiagong locates at the northern latitude of Dabie Mountain.The environment of the mountain area is pleasant;the temperature of the mountain area is moderated with abundant rainfall.Dabie Mountain is surrounded by the cloud all year round,which seems like a Chinese landscape painting.The image of the Dabie Mountain gives inspiration to the designers for the design.The design expresses the artistic context of the Dabie Mountain area through a three-dimensional stereoscopic method.
  3
  三兩匠
  San Liang Jiang
  瓶型從中國(guó)三星堆文物外形特征展開設(shè)計(jì)，瓶型大小適中，易于把玩，瓶身上半部分可當(dāng)杯子使用、整體可做文物擺件，極具實(shí)用性、功能性、觀賞性。
  The design of bottle type is inspired by the shape of the Chinese Sanxingdui cultural relics.The bottle size is moderate and easy to play.The upper part of the bottle can be used as a cup,and the whole can be used as a cultural relic decoration.The design is very practical,functional and ornamental.
  盒型內(nèi)部以饕餮紋進(jìn)行裝飾，將瓶體包裹于泥土材質(zhì)中，內(nèi)置小鏟和刷子，可使其發(fā)掘，當(dāng)用戶在開啟包裝的同時(shí)也是在對(duì)一件文物發(fā)掘和探索過程，增強(qiáng)用戶與產(chǎn)品之間的互動(dòng)性和體驗(yàn)感。
  The design of the inside box is decorated with crepe.The bottle is wrapped in a clay material.A built-in spatula and brush in the product box can be used for excavation.The customer can use the built-in tools to do excavating when they open the lid.The design tries to enhance the interaction effect between product and customer.
  4
  T-house Time
  該產(chǎn)品通過三角盒之間的連接，在不同的變換收縮下可以產(chǎn)生不同的形態(tài)，每個(gè)三角盒中裝有茶葉包，在茶葉盒變形到最大時(shí)，中間的空間可穩(wěn)定的放置杯子，有趣的將茶葉包茶葉盒和茶杯之間聯(lián)系起來，實(shí)現(xiàn)了茶葉盒的利用最大化。
  This product can turn into different shapes through its transformation and contraction function.Each small triangle box of the product can be filled with a tea bag.When the tea box is deformed to the maximum,the space in the middle can stably place the cup.The design achieves the maximum utilization of the tea box.
  包裝盒的圖形采用基礎(chǔ)的幾何元素進(jìn)行切割，清新的綠與深沉的紅顏色上產(chǎn)生碰撞，表達(dá)采青的場(chǎng)景：一芽一葉、遼闊茶田、淳樸采茶人……傳遞出產(chǎn)品的包裝與承載物之間所蘊(yùn)含的聯(lián)系。該包裝不同于傳統(tǒng)茶葉盒的“盒”的概念，變形收縮盒不僅僅作為包裝，也可以是一種玩具，多種巧妙的使用方式，讓包裝產(chǎn)生了更多的趣味性。
  The patterns on the packaging box apply cutting effect with basic geometric elements.The fresh green and dark red colour in the design expresses the idea of the product.Tea box can become a plaything.The idea of this design is not restricted to the traditional form of the tea box.The design brings out an interesting result.
  ——
  喜報(bào)疊傳，榮膺桂冠，
  甲古文創(chuàng)意始終不忘初心，砥礪前行，
  感謝IF對(duì)甲古文創(chuàng)意的肯定與支持！
  未來，甲古文創(chuàng)意獎(jiǎng)持續(xù)創(chuàng)造出更多優(yōu)秀的作品，
  永遠(yuǎn)，創(chuàng)意不止，不止創(chuàng)意！