為全面塑造國(guó)際化形象IP體系，國(guó)家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院（NICID）開展了全球征集LOGO活動(dòng)。?????????

In order to fully shape the international image of IP system, National institute of ceramic industry design (NICID) has launched a global solicitation of LOGO.

活動(dòng)自啟動(dòng)以來(lái)，得到了各界的積極響應(yīng)，應(yīng)征作品紛至沓來(lái)。短短7天內(nèi)共征集到來(lái)自全球的223件投稿作品。除了來(lái)自全國(guó)各地設(shè)計(jì)機(jī)構(gòu)、設(shè)計(jì)高校師生和個(gè)人的優(yōu)秀作品外，征集活動(dòng)還迎來(lái)日本、英國(guó)、印度尼西亞、孟加拉國(guó)等國(guó)際設(shè)計(jì)師的熱情參與。

Since solicitation of LOGO started, it has received positive responses from various industries, and entries for designs have been plentiful. A total of 223 submissions from all over the world were solicited in just 7 days. In addition to a large number of outstanding designs from design institutions, teachers, students and individuals from design universities across country, solicitation of LOGO also welcomed the enthusiastic participation of foreign friends from Japan, England, Indonesia and Bangladesh.

研究院專家智庫(kù)成員組成的專家組經(jīng)過緊張的評(píng)審，從223件投稿作品中選拔出1件最終獲獎(jiǎng)作品，5件優(yōu)秀設(shè)計(jì)作品。

After an intensive evaluation, an expert group composed of experts and think tanks of the Academy selected 1 final design and 5 outstanding designs from 223 submissions.

首席設(shè)計(jì)獎(jiǎng)

1 Grand Prize ￥50,000

設(shè)計(jì)師：Unir

國(guó)家：孟加拉國(guó)

設(shè)計(jì)說(shuō)明：C既代表Ceramic（陶瓷），也代表China（中國(guó)）。LOGO設(shè)計(jì)以C為核心，采用射線與字母結(jié)合的方式，寓意研究院是面向全球的世界性平臺(tái)，是中國(guó)陶瓷產(chǎn)業(yè)與世界對(duì)話的窗口。

Designer: Unir

Nation: Bangladesh

Design Notes: C stands for Ceramic and China. LOGO takes C as the core and uses a combination of rays and letters, implying that the institute is a global platform facing the world and a window for dialogue between Chinese ceramic industry and world.

優(yōu)秀設(shè)計(jì)獎(jiǎng)

5 Awards ZESEE Teaset

01

設(shè)計(jì)師：xnnx

國(guó)家：英國(guó) · 劍橋

設(shè)計(jì)說(shuō)明：LOGO使用鮮明的顏色，象征明亮的未來(lái)。不同的方塊代表不同的陶瓷，表明研究院融合與跨界發(fā)展陶瓷的定位。

Designer: xnnx

Nation: England · Cambridge

Design Notes: LOGO uses bright colors to symbolize a bright future. Different squares represent different ceramics, indicating the position of the institute to merge and cross-border development of the ceramic industry.

02

設(shè)計(jì)師：小韓

國(guó)家：中國(guó) · 河北

設(shè)計(jì)說(shuō)明：圖形化，愛心和握手合作連接。

Designer: 小韓

Nation: China · Hebei

Design Notes: Graphical, love and handshake cooperation connection.

03

設(shè)計(jì)師：Lin Haoyang

國(guó)家：中國(guó) · 江蘇

設(shè)計(jì)說(shuō)明：本標(biāo)志在整體風(fēng)格上采用國(guó)際上最廣泛認(rèn)可的國(guó)際主義風(fēng)格進(jìn)行點(diǎn)線面的構(gòu)成設(shè)計(jì)，體現(xiàn)出NICID的國(guó)際性以及作為一個(gè)國(guó)家大型設(shè)計(jì)機(jī)構(gòu)的嚴(yán)肅性；中國(guó)自古便是陶瓷業(yè)的大國(guó)，China與ceramic都有著瓷器的含義，故，在標(biāo)志的主體元素方面，采用“C”的形態(tài)進(jìn)行設(shè)計(jì)；并且將“C”與瓷器碗口的邊緣弧度與瓷器的圓潤(rùn)感相結(jié)合，從而形成想要的圖形；在配色方面，以黑色為底采用中國(guó)紅與陶瓷白作為配色，體現(xiàn)出華夏文化的永恒美感并且融入冷靜的國(guó)際主義風(fēng)格，從而迸發(fā)出強(qiáng)烈的視覺沖擊力。

Designer: Lin Haoyang

Nation: China · Jiangsu

Design notes：The overall style of this logo adopts the most widely recognized internationalism style in the world to design dots, lines and planes, which reflects the internationality of NICID and the seriousness of being a large-scale design agency in the country; China has been a big country in ceramic industry since ancient times. Both China and ceramic have the meaning of porcelain. Therefore, in terms of the main elements of the logo, I use the form of "C" to design; and combine the "C" with the edge curvature of the porcelain bowl and the roundness of the porcelain. So as to form the desired graphics; in terms of color matching, using black as the base and using Chinese red and ceramic white as the color matching, reflecting the eternal beauty of Chinese culture and incorporating a calm international style, thus bursting out a strong visual impact.

04

設(shè)計(jì)師：我已經(jīng)991725

國(guó)籍：中國(guó) · 浙江

設(shè)計(jì)說(shuō)明：此logo以陶瓷行業(yè)作為切入點(diǎn)，抽取瓷器外形元素，融合字母NICID,NI融合成為瓶口，CID中間的I也是數(shù)字1，體現(xiàn)“1+1+X”陶瓷行業(yè)設(shè)計(jì)創(chuàng)新體系。logo以富含科技感的線性表達(dá)，字母變形的錯(cuò)落體現(xiàn)內(nèi)在的動(dòng)感，豐富的配色體現(xiàn)行業(yè)的蓬勃發(fā)展，整體logo呈現(xiàn)簡(jiǎn)約具象獨(dú)特的品牌形象特征。

Designer: 我已經(jīng)991725

Nation: China · Zhejiang

Design Notes: Logo takes ceramic industry as an entry point, extracts the shape elements of porcelain, and merges the letters NICID and NI into the bottle mouth. The I in the middle of the CID is also the number 1, reflecting the “1+1+X" ceramic industry design innovation system. Logo is expressed in a linear expression with a sense of science and technology. The scattered and deformed letters reflect the inner dynamics. The rich color scheme reflects the vigorous development of the industry. The overall logo presents simple, concrete and unique brand image characteristics.

05

設(shè)計(jì)師：酉洺

國(guó)籍：中國(guó) · 浙江

設(shè)計(jì)說(shuō)明：1. 用NICID字母變形的同時(shí)，最明顯能看到一個(gè)中文“中”字，用字母CID組合，陶瓷的英文為china與中國(guó)CHINA 同拼寫，歷史關(guān)聯(lián)在此不去贅述，而我們國(guó)家陶瓷行業(yè)工業(yè)設(shè)計(jì)自然能承載住這個(gè)“中”！2. 線條狀表達(dá)寓意為工業(yè)設(shè)計(jì)的未來(lái)趨勢(shì)，數(shù)字化生產(chǎn)的數(shù)據(jù)流，上下起伏與漸變像山水虛實(shí)卻活躍跳動(dòng)，給人積極向上，富有科技感、動(dòng)感和未來(lái)感；3. 如果國(guó)家陶瓷行業(yè)工業(yè)設(shè)計(jì)有一種信念，那這種信念的顏色必定是紅色。

Designer: 酉洺

Nation: China · Zhejiang

Design Notes: 1. While deforming with word NICID , we can most obviously see a Chinese character "中", combined with the letters CID. The English name of ceramic is china and it is spelled in the same way with “China”. The historical connection will not be repeated here, but our national ceramics The industrial design of the industry can naturally bear this "medium"! 2. The linear expression implies the future trend of industrial design. The ups and downs and gradual changes of the data flow of digital production are like mountains and rivers, but lively beating, giving people a positive, technological, dynamic and futuristic sense; 3. If there is a belief in the industrial design of the national ceramic industry, the color of this belief must be red.

注：優(yōu)秀設(shè)計(jì)獎(jiǎng)的按作品參賽編號(hào)排序

Note: Sort by entry number.

獲獎(jiǎng)結(jié)果將通過短信、郵件等方式通知到各位設(shè)計(jì)師，請(qǐng)獲獎(jiǎng)設(shè)計(jì)師注意查收相關(guān)通知。

After the results of preliminary evaluation have been announced, notification of finalists in the preliminary evaluation will be notified to the shortlisted contestants via text messages, emails, etc.

請(qǐng)獲得“優(yōu)秀設(shè)計(jì)”大獎(jiǎng)的5位設(shè)計(jì)師與微信客服（微信號(hào)：18016632287）聯(lián)系，提供獎(jiǎng)品郵寄地址與聯(lián)系方式，截止日期為2021年12月31日，預(yù)期將取消獎(jiǎng)品發(fā)放。

Note: The designer of the Excellent Work Award is requested to contact WeChat customer service (WeChat ID: 18016632287) to provide the prize mailing address and contact information. The deadline is December 31, 2021. The prize distribution is expected to be cancelled.

新起點(diǎn) 新名片

站在新的起點(diǎn)，國(guó)家陶瓷行業(yè)工業(yè)設(shè)計(jì)研究院持續(xù)加強(qiáng)陶瓷工業(yè)設(shè)計(jì)基礎(chǔ)研究，不斷提升公共服務(wù)能力。同時(shí)瞄準(zhǔn)世界設(shè)計(jì)前沿，以數(shù)字化突破產(chǎn)業(yè)圍墻與邊界，著力構(gòu)建以工業(yè)設(shè)計(jì)為核心驅(qū)動(dòng)的陶瓷產(chǎn)業(yè)數(shù)字化生態(tài)新基建，從科學(xué)與藝術(shù)、人工智能、大數(shù)據(jù)、標(biāo)準(zhǔn)與管理、新材料等五大基礎(chǔ)研究層面實(shí)現(xiàn)顛覆式創(chuàng)新，并著眼于研究成果在實(shí)際場(chǎng)景的應(yīng)用，深度賦能企業(yè)產(chǎn)品創(chuàng)新及數(shù)字化能力提升，解鎖中國(guó)陶瓷產(chǎn)業(yè)創(chuàng)新“密碼”，助力中國(guó)陶瓷重返世界高峰。

Standing at a new starting point, National institute of ceramic industry design (NICID) continues to strengthen the basic research of ceramic industry design and continuously improve its public service capabilities. At the same time, aiming at the forefront of world design, breaking through industrial walls and boundaries with digitization, and focusing on building a new digital ecological infrastructure for the ceramic industry driven by industrial design, from science and art, artificial intelligence, big data, standards and management, and new materials. At the research level, it achieves subversive innovation, and focuses on the application of research results in actual scenarios, deeply empowers enterprises' product innovation and digitalization capabilities, unlocks the "code" of China's ceramic industry innovation, and helps China's ceramic return to the world's peak.

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