在全球吉慶生肖設(shè)計(jì)大賽系列活動(dòng)舉辦十周年之際，大賽組委會(huì)于2023年12月8日正式發(fā)布了“吉慶生肖”品牌標(biāo)識(shí)。
  In celebration of the tenth anniversary of the Global Zodiac Design Competition event series,the organizing committee has officially unveiled the“Auspicious Chinese Zodiac”logo on December 8,2023.
  “吉慶生肖”標(biāo)識(shí)
  “Auspicious Chinese Zodiac”Logo
  “吉慶生肖”標(biāo)識(shí)由中央美術(shù)學(xué)院陳慰平副教授團(tuán)隊(duì)設(shè)計(jì)。主創(chuàng)團(tuán)隊(duì)從源遠(yuǎn)流長(zhǎng)的中華優(yōu)秀傳統(tǒng)文化中尋找設(shè)計(jì)靈感，從現(xiàn)實(shí)生活中汲取情感共鳴。標(biāo)識(shí)飽含著傳統(tǒng)文化中生肖的意蘊(yùn)和美感。其外形取自中國(guó)傳統(tǒng)銅鏡的八曲葵花之形?；ò晷螒B(tài)飽滿，勻稱典雅，象征著圓滿與包容。標(biāo)識(shí)基底采用的是裝飾繩紋，有團(tuán)結(jié)協(xié)作、凝心聚力之意。十二生肖主紋樣以祥云紋、萬(wàn)壽藤紋為靈感來(lái)源，以簡(jiǎn)潔靈動(dòng)的線條勾勒出十二生肖形象。標(biāo)識(shí)內(nèi)線條優(yōu)美流暢、妙趣橫生，既各自為形，又融為一體，圍繞中心盤(pán)旋，連綿不斷，有護(hù)衛(wèi)家國(guó)、生生不息的吉慶涵義。

  Designed by Associate Professor Chen Weiping’s team from the Central Academy of Fine Arts,the“Auspicious Chinese Zodiac”logo draws inspiration from the rich and extensive traditional Chinese culture,finding its emotional resonance in real life.The logo embodies the profound meaning and beauty of the Chinese zodiac in traditional culture.Its shape is derived from the form of the eight-petal sunflower in the traditional design of Chinese bronze mirrors.The petal is rounded and symmetrically elegant,symbolizing fullness and inclusiveness.The base of the logo incorporates decorative rope patterns,signifying unity,cooperation,and cohesiveness.The zodiac-themed main pattern draws inspiration from auspicious cloud patterns and longevity vine patterns,depicting the twelve zodiac images with concise and dynamic lines.The internal lines of the logo are graceful,fluid,and filled with charm,each retaining its distinct form while merging into a cohesive whole.They swirl around the center continuously,embodying the auspicious meaning of safeguarding the homeland and the perpetual renewal of prosperity

作品詳見(jiàn)（復(fù)制以下鏈接進(jìn)瀏覽器查看）：

https://mp.weixin.qq.com/s/xeG2VVxjq0fGlrTnY6nFHQ